Ah, the Trumps. If you were to ask them -- or ask that older, most-orange Trump with the cotton candy hair -- to describe themselves, they'd probably go with something along the lines of "American Aristocracy" or "New York City Real Estate Royalty" or "Manhattan Real Estate Maestros." And while that wouldn't be false, necessarily, it would also be hilarious. This is the paradox of the Trumps: as impressive as their achievements in New York City real estate have been -- and with a few exceptions, that's "fairly impressive" -- the hilarious grandiosity of the Trump brand always manages to make it look faintly ridiculous. Thus the confusion over the impending opening of Trump SoHo, the luxury condominium/luxury hotel development that the Trumps have been working on for years. On the one hand, it's a pretty impressive new condominium. On the other hand: LOL.