NYC Luxury Real Estate Blog

Just Like the Building, Marketing for One57 Is Larger Than Life

One57, a new luxury condo tower in Manhattan's Central Park South neighborhoodExtell Developers knows that, with a massive project like One57, it’s go big or go home, which is why they’re sparing no expense in marketing a building that almost markets itself. Building a massively expensive 90-story condo tower during a time of deep economic uncertainty, even when the Manhattan condo market is strong and luxury condos are scarce, is a big risk for Extell, and they know it. A flood of hype has accompanied One57, but nothing is guaranteed, especially because One57 is still in the early stages of construction and isn’t due to open until 2013. Selling condos in yet-to-be-built buildings always requires an aggressive sales strategy, so with the global economy in a state of temporary equilibrium and foreign buyers itchy to purchase luxury apartments in Manhattan, Extell is pulling out all the stops in marketing One57. This innovative building now has an innovative marketing strategy to boot, and so far it’s appears to be paying dividends: According to Gary Barnett, the owner of Extell, 30% of the units in One57 are either in contract or have a contract out.

High-End Sellers Continue to Thrive with Excessive Demand for Luxury Properties

Manhattan SkylineNew Construction Manhattan has been tracking the overwhelming demand of luxury apartments for ages, and the result of this needy market has made high-end NYC homes exceptionally hard to come by. Prices of luxury apartments have been on a steady increase, and with a relentless demand for these properties from wealthy locals and foreign investors, they are expected to continue rising.

Some Considering a Shift in the Upper East Side Northern Boundary

If you work in or are1280 Fifth Avenue otherwise interested in the New York real estate market, chances are you can point out the lines that separate all the Manhattan neighborhoods on a city map. While some neighborhoods are marked with somewhat vague boundary lines, others, such as Tribeca and SoHo, are clearly demarcated, and oftentimes they mark off city zoning areas.  The Upper East Side also has strict boundaries to the west, where it meets Central Park, and to the north, where 96th Street marks the cutoff. But now some realtors and city planners are playing with the idea of extending the northern boundary of the Upper East Side to include new luxury condos for sale in the high 90 and low 100 Streets--currently condos in East Harlem.

NYC's Most Expensive Co-op Listed at $65 Million

New York City luxury co-opAs New Construction Manhattan recently reported, the record-breaking sale of a 6,744 square foot apartment at 15 Central Park West shook up the New York real estate market, as it was sold for $88 million. This sale marked the end of the apartment’s reign as New York City’s priciest condo. And now its co-op counterpart has hit the market, in the form of a newly listed 12,000-square-foot duplex penthouse, situated directly across the park.

Developers Pushing for More And Larger Condos

Gramercy ParkThe demand for high-end Manhattan apartments is a topic that has been covered tirelessly and extensively on New Construction Manhattan. As we mentioned earlier this month, the list of luxury condos buildings scheduled for 2012 is optimistically plentiful and highly reminiscent of the strong sales numbers from the fourth quarter in 2011. The real estate conversion movement from institutional buildings into luxury condos has garnered a great deal of attention and the New York Times recently reported that this is just the beginning. More than ever, developers are now tearing down the walls of smaller apartment units and combining them into fewer but bigger luxury condos.

W Tower Attracting Attention with Fully-Furnished Condos

W New York Downtown Tower in Manhattan's Financial DistrictIf you didn’t know better, you would probably swear that the condos available at the W New York Downtown Tower are already occupied. Designer furniture, wide-screen HDTVs, Warhol Prints, mid-century antiques, animal-skin throw rugs: The luxury condos at the W Tower feature detailed furnishings that make them feel like homes in the fullest sense of the word. The idea of a turnkey apartment is fairly commonplace for luxury rentals, but the W Tower - located at 123 Washington Street a block away from the One World Trade Center construction site in the Financial District - is taking the idea of fully-furnished condos to a whole new level. This innovation is yet another sign of the times; developers need a marketing edge more than ever. The people keeping Manhattan’s sluggish condo sales market afloat are usually either wealthy internationals looking for a pied-a-terre or buyers looking to become one-off landlords by renting their Manhattan properties, and the turnkey condos at W Tower cater specifically to both these groups. So far it seems to be working. After losing buyers in droves after the financial collapse in 2008, this new marketing technique is stimulating sales at W Tower for the first time in years.

A Guide to the Stablest, Healthiest Neighborhoods in Manhattan

HL23 buildingThe Daily News posted a piece recently that compiled a list of the most stable neighborhoods in New York City. These are neighborhoods that are growing, are in consistently high demand for one reason or another, or have some other quality that makes purchasing high-end real estate in them a safe investment. We’ve written before about how the Manhattan real estate market is considerably healthier than both the national market and the economy as a whole, and many investors are now turning towards Manhattan condos for sale rather than the stock market, with their money.

Deal Closed for Property on 71 Laight Street

71 Laight StreetBefore the ink dries on the contract, we’re going to tell you about the next completed development deal to happen in Manhattan. 71 Laight Street, a luxury Manhattan condo in Tribeca, has just been sold to Taconic Investment Partners for a cool $65 million, or around $600 per square foot. The transaction will officially close in May or June.

Alvaro Arranz, a Manhattan developer, currently owns the property, which is an old warehouse that doubles as a parking garage. He initially bought it in 2007 for $57 million. At first he conceived of converting it into a luxury residential building, but after a construction freeze he decided to sell the property instead. He put the site on the market in 2010.

Four Trends the Experts Predict Manhattan Will See in 2012

Earlier this month we wrote about how the Real Deal asked a group of real estate experts how they thought the luxury Manhattan condo market would play out in 2012. AM New York has written a similar story that analyzes what various real insiders are banking on in the new year. Some of the predictions from the two articles overlap, but AM New York also found some interesting new ideas, that could be meaningful to New Yorkers looking for luxury condos in Manhattan. We’ve compiled an overview of what exactly the experts say you should look for in the real estate market in 2012.

Don't Let Increased Maintenance Fees Catch You By Surprise

Co-ops are struggling to keep maintenance fees low in order to attract new buyers.When determining how much money they can spend on a Manhattan luxury apartment, many buyers of Manhattan real estate tend to take maintenance fees for granted, at least when compared to similar costs like property taxes and mortgage payments. But the changing landscape of Manhattan now demands that potential buyers of condo and co-op apartments become aware of maintenance fees, because they aren’t what they used to be. According to the Council of New York Cooperatives and Condominiums, median maintenance fees for co-ops on the West Side of Manhattan rose 59% from 2000 to 2009, a change indicative of Manhattan as a whole. These changes are directly related to the increased tax rates levied by New York City and their increased assessments of property values; most owners of luxury apartments in Manhattan have seen their maintenance fees increase on a yearly basis due to these factors. These days, maintenance fees for condos and co-ops in Manhattan can range from a couple hundred to thousands of dollars per month, and high maintenance fees often lower property value; apartments with low maintenance fees usually sell for more than comperable apartments with high maintenance fees. Most importantly, all buyers should know that if they want to live in an apartment with low maintenance fees, they should look for a condo rather than a co-op.

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