There used to be a time when luxury real estate exchanged hands in New York City and very few people actually knew about such hush-hush residential deals. Today, however, it’s a different story. In a world where any kind of publicity is considered good publicity, the trend of wanting to be flaunted and talked about has crept into Manhattan’s real estate sector as well. From the time when a property is put on the market, up to the moment the apartment finds a new owner, almost every incident in the sale process is being subjected to what seems like a hodge-podge of public relations machinery--but do these splendid apartments need all the fanfare?