It’s a fun word to say, that’s a given. Lets say it again: So-ho. But there’s something else about this neighborhood which causes people to flock to it on a nearly religious basis. Very rarely will you run into a New Yorker unable to point you in the direction of the neighborhood’s cast-iron buildings, cobblestone streets, high-end shopping, and highly sought after loft apartments. From Prada to Puma; Chanel to Converse; Swarovski to Stussy, Soho managed to raise itself into a trendy neighborhood with a casual air.