Articles on Toll Brothers

New Luxury Developments Coming to Gramercy Park

One Madison Park

Gramercy Park is one of the most desirable residential neighborhoods in New York City, which is why any news of new luxury real estate development here is almost certainly going to cause a lot of excitement and glee. The latest rumor doing the rounds is that there is going to be a 40-story tower coming up at 45 East 22nd Street, which was once the site of the famous Tony Ciano restaurant.

The Touraine: A New Manhattan Condominium Construction That Sells

Toll Brothers 861 Lexington The TouraineConventional wisdom lately suggests that New Yorkers in the past couple of years have favored the luxury rental market in lieu of committing to a purchase in a less-than-certain residential real estate market. But the numbers lately beg to differ. The hopeful luxury condominium sales numbers in the third-quarter of 2011 and the increasing popularity of Upper Manhattan residential real estate, means that it's easier than ever for a building to sell out its units and make a splash. So for a building to attract even our attentions here at NCM, it must stand out even more so than usual.

One particular building that has managed to rise above the competion is the Touraine on the Upper East Side. In a neighborhood known for its posh buildings and sterling reputation, the Touraine has been able to make quite the impact -- by selling units based on the strength of floor plans alone, something that has become less common post-2006. How did the Touraine do it? By a combination of smart apartment design and a modern technologically-savvy marketing approach.