Feeling Lucky: Google Prepares to Change the Mortgage Game

googleBuying an apartment or condominium in Manhattan doesn't have to be a painful process -- especially if you're working with, ahem, the right people -- but no one has ever mistaken shopping for the best mortgage rates with a good time. A familiar name has recently tossed its hat into the mortgage quote game, though, and it wouldn't be surprising to see Google's new mortgage-comparison service change the way apartment buyers get mortgage quotes. It's not just us saying this, either. GlobalEdge is bullish on the new Google mortgage comparison service."[The service] dramatically increases the speed and ease at which buyers can get a quote," Ashley Rigg writes. "Significantly, buyers can search anonymously for the best deal based on their personal circumstances, including their deposit and credit rating." The ability to search for a mortgage quote that reflects each home-buyer's specific circumstances is the really new wrinkle offered by Google's mortgage-comparison service, and it could be a game-changer. It wouldn't be the first time Google revolutionized an industry, after all. All of which means that the continued emergence of the Google mortgage quote service clearly bears watching going forward.

NYC Daily Real Estate Blog